Major Mistakes SEO Agencies Do
#1: Talk About Secrets. Its OK to have them, but to use them as a point of sale in SEO is wrong. If your outfit is great, then plastered throughout their websites copy will be honest declarations about hard work being the only SEO solution.
#2: Forget About the Social. Social networking is tough, and there are some companies out there who earn a lot of money working only the social networks day-in and day-out. Then there are others who dont even touch it. Ideal SEO Agencies should be somewhere in-between those two extremes.
#3: Imaginary Link Building. When an SEO outfit talks about building links back to your brand, but makes absolutely no mention of content creation, you know they arent serious. The word 'building' is used for a reason: these things take work and must be properly constructed.
#4: Immediately Begin Upselling. The mark of a company only in it for the money. If youre paying your hard-earned cash to an SEO Company and they immediately bombard you with upsells, what do you think their priorities are? Recommendations for improvement are one thing, endless upselling is something else entirely.
#5: Never Be Reachable Outside Business Hours. While SEO is a process involving hard work, and doesnt have to always be to-the-second, theres no reason your SEO company should stick to old-style 9 to 5 hours. Theyre an internet-based business and should take advantage of that fact.
#6: Bombard Blog Comments and Message Boards. This is just straight-up spamming. If your SEO companys social media strategy is to annoy bloggers and forums with links"and little else"start asking some serious questions.
#7: Learn Nothing About Your Business. The reason SEO companies are like yesterdays ad agencies is because they are promoting your business online. If they make no effort to learn about your company and do research, and instead sell you a one-size-fits all plan with no customization, move on.
#8: Stick With Only What They Know. The same reason old-fashioned ad agencies are going out of business today: they arent following how people get their information. Great SEO Agencies will continuously evolve, knowing that the internet never stands still, either.
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