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July 3, 2009

Simple E-Mail Strategies For Building Traffic to Your Web Site Quickly

by Marty Dickinson

Bringing quality traffic to your Web site starts with successful strategies for getting the word out, and one of the simplest ways to do that is through e-mail. People look forward to receiving interesting mail, and will still open email when the message is compelling. Here are a few great e-mail tactics for building traffic to your Web site.

1. Never End An E-mail Without a P.S.. Make sure there is a P.S. message added after every signature when you send emails, giving more information about your company or a product or service you offer. People often disregard this technique, but it is a great way to promote you and your Web site every time you send an e-mail.

Most of the e-mail systems today have a tool available that allows you to pre-set a message so that it always appears when you send an e-mail message. Keep the note friendly and make sure it gives some new information about a service or product you offer. Finish the message up with a link to your Web site or the specific offer page so that your readers can easily take advantage of your offer.

2. Newsletter Marketing. It may not seem so, but newsletters continue to be one of the most popular marketing strategies on the internet, if done properly. Your job is to create newsletters with relevant enough content that your subscribers open and read it consistently. It is a simple process to add an opt-in box to your Web site.

Corresponding with your readers often is still one of the most valuable things you can do with your time to promote your Web site. It does take time and money to prepare the content, distribute the emails and maintain the newsletter, but your commitment to producing a great quality newsletter will pay off in very targeted traffic to your site.

3. Why not try targeted Spam? Believe it or not, not all unsolicited email is bad. Sure, sending email to a list of people just because you have their email address is a recipe for getting a lot of hate mail and death threats. But, find a system that conglomerates groups of opt-in lists of people who have agreed they would like to receive emails on specific topics, and you have a recipient list that can't wait to hear from you, even though they've never heard from you specifically before.

Conduct a search on your favorite search engine for email advertising and you will find many options for sending a high volume of messages to qualified prospects for a really reasonable amount of money.

Obvious sales pitches dont work very well with this type of e-mail campaign. It is better suited if you offer a free give-away in your e-mail, such as a white paper or free e-course. If your give-a-way is high quality, you will have a quality list of genuine customer prospects in no time at all using this technique.

E-mail isnt going anywhere, and proven e-mail techniques continue to be some of the best ways to create quality traffic for your Web site. The strategies are easy and dont cost much money, and e-mail techniques should be part of every profitable Web site owners traffic building plans.

About the Author:
Marty Dickinson is the owner of HereNextYear.com which has assisted business owners to use the Internet to its fullest capacity for over 12 years. He is also the author of Web Marketing All In One Reference For Dummies. To discover even more Web site traffic builders that you can start using today, get your free report: 101 Ways to Get More Web Site Traffic at 101TrafficMethods.com.

Tags: increase web site traffic, internet, Internet Marketing, more web site traffic, Online Marketing, search engine optimization, SEO, site promotion, Traffic Generation, web traffic, website design and development, website promotion, website traffic, website visitors

Filed under SEO by Marty Dickinson #

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