Online Advertising Rising Above Other Mediums In Recession

As 2009 reaches its mid-point, we can see that this recession differs to the last one in a few ways. The main way in which it differs is in the money being spent on advertising in different mediums.

Online advertising looks set to power through this recession as the main medium of advertising as others take huge tumbles. For example, television advertising has dropped by around 15% in the last 6 months, newspaper ads by 17% and radio by around 13%.

So despite the recession, and businesses losing money, online advertising still seems to be thriving while the other advertising mediums crash and burn around it.

So why hasnt online advertising taken a fall like ALL of the other advertising mediums? Well, one theory is that it is down to how the majority of online advertising is paid for, per click.

When you start an online advertising campaign, the chances are that you will start out with the market-leader, Google. As most people already know their advertising methods work on a pay-per-click basis and although not all online advertising campaigns work in this way, most of them do.

The main theory behind why online advertising isnt suffering as much as the other mediums is because when funds are down, people are much more willing to pay out a little bit for each lead they get directly from advertising, than to pay out a large sum for an advert and hope that business will pick up from it. With online advertising, if you dont get any leads from the advert, then you dont pay for it.

During the last recession Internet advertising took almost more of a fall than the other methods, and the reason for this, many people believe is that the Web hadnt sufficiently proved itself as a reputable advertising medium at that point, and so people were of course, inclined to stick with familiar methods, rather than try out unknown strategies that could potentially be risky.

However, nowadays the Web is a much more recognised medium for business as a whole, not just advertising, and if theres one thing we learnt after the last recession, its that the companies who keep up their effective advertising campaigns will surely come out on top of the competition when it all blows over, and the ones that refrain from taking risks and hold back on their advertising and marketing will be the ones that get unmercifully chewed up and swallowed by the economy.