Online Reputation Management Explained

In essence, online reputation management is the process of ensuring that any bad news that get published about you is buried under hefty piles of good news so that it doesn't get found.

It started out as a way for celebrities to maintain their "good-as-gold" reputation, but is recently becoming more and more common for every day people.

"Googling" potential business partners or associates is not uncommon to the point where someone could easily be tarnishing your reputation in the business world without you even knowing.

In these technically minded times, the Internet is always bubbling with information and the sudden popularity of things like facebook and my space means it's simpler for a ticked off customer, journalist, even lover to damage your reputation should they so wish.

This is where the top SEO companies such as ourselves come in. We can in some cases remove some of the unflattering material (although this is very difficult to do) and then we bombard your name with more suitable content, blogs, websites articles etc and then promote them into the top listings.

The effect that this has is that as the more complementary material moves up the rankings, it pushes the unwanted content down, and after some time, this occurs to such an extent that the harmful information moves down to the 4th, 5th, 6th page where it will very rarely be found.

A search in Google for Kate Moss will show that she has recently had her name cleaned. As in the listings all of the more salacious stories about her are on the second and third pages and the top ten results are filled with only positive listings. In light of her recent news worthiness this would not be the case if the results were ranking completely naturally.

Much the same as it does in the rest of the world, bad news travels faster and further on Google than good news, it is therefore crucial that you have some positive content about yourself out there either when this does happen, or before it happens as a method of prevention.