Building An eBook Business Funnel By Selecting The Right Products

Developing a product portfolio for your eBook business is not simply a matter of selecting a bunch of unrelated products. You are not running a bookstore! Your portfolio must be focused and systematic. The main reason why you have a funnel is so that you can systematically move your prospects through your sales cycle from lower commitment products to higher commitment products. This is how you build a strong business and make money on the internet.

Therefore every product that you implement and every marketing strategy that you employ should have an end goal in mind of moving people through your marketing funnel. Lots of people should enter the top part of the funnel through your lower priced products. A lower amount of people should move to the middle of your funnel with your middle priced products. A small minority should be at the end of your funnel with your higher priced products.

Keep in mind you can sell one product in a variety of formats for your online business opportunities. For example, the book I sell is in the format of a $15 physical book, a $10 electronic book and a $25 audio book. I wrote the book one time and then created three separate packages for it and they all sell well.

What ties the funnel together for your eBook business is your newsletter. Your newsletter is how you truly capitalize and maximize your income. What your newsletter does is it builds that relationship with your subscribers on your behalf by providing value to them. This value builds trust and trust allows your prospects to move deeper and deeper into your marketing funnel.

Finally, the funnel allows me to communicate my ultimate message. My ultimate message is the proclamation of Jesus Christ as Lord and Savior! By helping families start businesses that God can bless, I believe that I am offering a valuable service to people. If I can make money doing it as well, that is an even greater blessing!