Google Adwords Explained

Google Adwords is no more as simple as it was when Google started it a decade back. Over the years Google has changed the system so much that it has become very technical and complicated. You need to understand how Google Adwords works now if you are interested in advertising on it.

In the beginning Click Through Rate (CTR) was very important for your campaigns. CTR is the number of clicks your ad will receive for 100 impressions that it is shown. It is still important but there are so many other things that you need to take into account now for success with Google Adwords.

Quality Score is something that is very important for you to understand. Google has never told anyone how it actually calculates Quality Score. Only help Google has provided to the Adwords users is that now it tells whether Quality Score is Great, OK or Poor. High Quality Score means Google likes your website and is willing to advertise it for a very low minimum bid like $0.02-0.04.

Quality Score depends on your website. Google wants a relevant website for the keywords on which your ad is going to be shown. A poor quality score means that your website is not relevant to the keyword that you want it to advertise on.

Optimize your website before you make a new campaign. Use some SEO. Google likes SEO. Be careful, once Google assigns a quality score to your website, it will not change its opinion afterwards.

First optimize each page of your site for one particular keyword. You will need to do some SEO for that. Only when you are satisfied that your site is relevant, make a new campaign using the optimized page for that keyword. Google likes to see quality content being advertised on its site and does not want to see poor website being advertised. Poor websites means poor user experience that harms Google in the long run.

Ad Rank is another matrix that you need to know. Ad Rank= (CTR) (Your Bid) (Quality Score). You can see; CTR and Quality Score are very important for your success. There is a quality score for each campaign as well as a general quality score of your Google Adwords Account.

Long term success with Google Adwords requires that you need to be very careful with your Google Adwords Account. Failed campaigns will lower the general quality score and affect the performance of future campaigns.

High CTR and good initial quality score does not mean that you are in safe water. All of a sudden your campaign can receive the infamous Google Slap. Google slap is to tell you that dont use Google Adwords anymore. There are ways to beat Google at its own game. You need to use Google Ambush!