What Is A "Buyers Only" List?

Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty. While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn't care less about content.

"What is this type of list?" you ask. – The "announcement list". At an event in 2002, I taught about the announcement list. Even so, it is still a widely unused tactic for email marketing. Mainly because nobody is teaching it. Therefore, no one has any information about it, nor how to effectively create one. Well, we are going to change that.

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What Is An "Announcement" List?

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DEFINED: A list with the sole intention to inform when something new is ready for consumption, purchase or review. It announces "Come check this out, XYZ has just been released!" When you first think about this, you probably think, "Why would I even consider joining a list that is only a sales pitch and has no content?" Said that way, it really doesn't appeal to me either. But we aren't going to say it that way so How do you say it?…

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How About An Example "Announcement" List?

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When you visit my site you will see a classic example of what I'm talking about. PLRSO is shorthand for Private Label Rights Special Offers. The list was developed only to inform people whenever I have new PLR offers available for them to buy

That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.

Why does it work? Let me give you plenty of reasons…

1. I used an 'in-demand" product and allow my subscribers to start ahead of others by knowing about the new release before it is available to the rest of the world by joining the list.

2. This is not an "announcement list", it is the "Free PLR Club". This changes perception immensely.

3. It has it's own domain name, further adding to the perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don't want.

5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary "membership".

And here's the big twist that makes this idea of creating an "announcement" list a complete no-brainer…I allow my affiliates to "give away" no cost memberships to the PLRSO club! When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.

Right now the wheels are churning, er turning…

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What Kind Of "Announcement" List can I Build?

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There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them…

* PLR List. If you wish, swipe my idea and build your own list of PLR buyers.

* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.

* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.

* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the "go to" guy or gal to share breaking news about your industry?

* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.

* Incentives List. Here's a great idea – create a list of people who you offer "incentives" to when they purchase someone else's new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content (reports, articles, videos, etc.) to these subscribers to earn commissions.

These nine types of lists won't immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too.